DECA Marketing Cluster Practice Exam 2026 – Your All-in-One Guide to Achieve Exam Success!

Question: 1 / 400

Which of the following best describes 'direct selling' in a modern context?

Sales through traditional retail stores

Sales via internet and personal interactions

Direct selling in a modern context refers to the practice of selling products directly to consumers, bypassing traditional retail channels. This approach often combines personal interactions with online platforms to facilitate sales. Sales representatives engage directly with potential customers, whether through in-person demonstrations, gatherings, or digital platforms.

The option that highlights sales via the internet and personal interactions captures the essence of modern direct selling practices. It reflects how businesses leverage technology and personal engagement to reach consumers directly, adapting to modern consumer behaviors and preferences. Thus, this option aligns well with the current landscape where direct selling has evolved to include online methods, making it the most accurate description of direct selling today.

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Advertising through mass media

Direct sponsorship of events

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